Reveal Likely Movers
Tools like Fello have gotten popular for a reason. Agents know their database holds future listings. The challenge isn’t access to data. It’s knowing who actually matters right now. Most CRMs are full of...
Yesterday, in HousingWire, I focused on the court ruling and the broader debate around listing distribution. (link below this post) What I didn’t explore deeply is the slightly quieter layer underneath it all. Markets...
Last week was good because housing was stabilizing. Mortgage rates had drifted back toward 6%. Inventory was rising year over year. Price growth had cooled to low single digits nationally. Not a boom nor...
My wife and I just got back from Napa and Sonoma, where I learned they’ve yanked roughly 4,000 acres of vines out of the Sonoma Valley. That was sobering to learn. Millennials aren’t drinking...
Over time, real estate databases decay. But the people in them, still move. In one of our case studies with Tom Ferry, we found that more than 50% of an agent’s contacts were missing...
It has been “difficult” in real estate the last few years. So I went to the Housing Wire Economic Summit this week, at the George Bush Presidential Library in Dallas, expecting more of the...
If you’ve been in real estate long enough, you develop a sense for when the market is genuinely difficult versus when it’s just loud. This moment feels truly harder. Not because transactions aren’t happening,...
Most agents don’t fail at real estate because they can’t sell homes.They fail because they can’t track homes. Sound Bananas? We talk endlessly about scripts, listing appointments, branding, and lead generation channels. But we...
After months of testing with a small group of agents and teams, I’m excited to share that AVM marketing is now live for both existing Revaluate clients and new customers. Here’s the scoop. With...
Many real estate agents using Follow Up Boss feel stuck — they have hundreds or thousands of contacts, but engagement and conversions are low. This isn’t a Follow Up Boss technology failure, it’s a...
