Gas Station Sushi and Your Database Have Something in Common
They say there’s gold in your database. They’re right. The problem is, based on our review of thousands of databases, you’ve got to dig through a lot of dirt to find that nugget. And...
Category: marketing
REMAX: REAL Hope in the Cloud?
The Real Brokerage is acquiring RE/MAX Holdings. A lot of people will make this about transaction volume, interest rates, or the housing market slowing. I don’t think that’s the story. This isn’t about housing...
A Letter To My Real Estate Marketing SOI
Dear Homeowner, I owe you an apology. I’ve been sending you stuff that doesn’t matter. Brownie recipes. Mother’s Day brunch ideas. “Don’t forget to spring forward.” I know your phone, computer, tablet and car...
Real Estate: The Good News for 2026
It has been “difficult” in real estate the last few years. So I went to the Housing Wire Economic Summit this week, at the George Bush Presidential Library in Dallas, expecting more of the...
Why Most Agents Fail with Leads and How to Fix the First 30 Seconds of Every Conversation
Homeowners don’t like talking about selling their home. Frankly, the idea of selling is emotional and painful to think about. Yet, nearly every real estate script starts with the same question: “Are you thinking...
What Is an AVM and Why It’s Powering the Next Wave of Real Estate Marketing
Perhaps you’ve seen the acronym AVM floating around the industry. It stands for Automated Valuation Model — and while it sounds like something that might require a Ph.D. in data science, the idea is...
Activate Your Relationships: A Halloween Story from “DataPool”
It’s Halloween, so let’s address the costume rumor. Yes—people say I look a little like Ryan Reynolds. And yes—this year I presented as DataPool at Michael Mahers Coaching Conference and Gala. While I’m sure...
Our Most-Requested Feature: AVM Marketing Is Now Live (for a Select Few)
For years, clients have asked Revaluate for one thing: “The Scores and Clean data is great, but can you make homeowners raise their hands?” Starting Today, Yes. AVM Marketing is live for a limited...
Real Estate Used to Be 50% Easier – Here’s the Data to Prove It
Real Estate is Hard. Our data proves it. But, back in the day, listings just… happened.It was the best of times. Homeowners actually moved — and there were more than enough deals to go...
Is This the Death of iBuyer? Opendoor’s Shakeup Is Revealing
9/8/25Update: Opendoor Stock is Soaring. Up around 900% to about $7.00 in the last 90 days from its low at $0.51. 8/22/25 Opendoor, the largest real estate iBuyer, just made headlines again. CEO Carrie...