Reveal Likely Movers
Money doesn’t grow on trees. Right? But in a way, your database is your own, personal money tree. Perhaps, like many agents, you’ve considered the quality of your database. Or perhaps not. Actually, most...
They say there’s gold in your database. They’re right. The problem is, based on our review of thousands of databases, you’ve got to dig through a lot of dirt to find that nugget. And...
Dear Homeowner, I owe you an apology. I’ve been sending you stuff that doesn’t matter. Brownie recipes. Mother’s Day brunch ideas. “Don’t forget to spring forward.” I know your phone, computer, tablet and car...
Most agents think cleaning a real estate database means deleting contacts. Remove duplicates. Clear out bad emails. Maybe archive a few old leads. That’s not wrong, but it’s not what actually moves the needle....
My wife and I just got back from Napa and Sonoma, where I learned they’ve yanked roughly 4,000 acres of vines out of the Sonoma Valley. That was sobering to learn. Millennials aren’t drinking...
Over time, real estate databases decay. But the people in them, still move. In one of our case studies with Tom Ferry, we found that more than 50% of an agent’s contacts were missing...
Most real estate marketing tries to get attention by saying more. Revaluate AVM Marketing works by saying something relevant at the right time. AVM marketing uses automated valuation models to deliver personalized home value...
After months of testing with a small group of agents and teams, I’m excited to share that AVM marketing is now live for both existing Revaluate clients and new customers. Here’s the scoop. With...
If 2023–2025 felt like a bust after the covid boom, 2026 is when a lot of the pressure finally starts to normalize. Rates, inventory, and homeowner behavior won’t return to the pre-pandemic “normal”—that chapter’s...
There are good real estate people, people who “get” systems, and then there’s Adam Frank.If you’ve spent any time inside the Lofty ecosystem, you already know the name. He’s one of Lofty’s earliest adopters,...
