Reveal Likely Movers
Most real estate agents don’t have a lead problem. They have a prioritization problem. Every database is filled with people at different stages. Some are actively preparing to move. Some are loosely thinking about...
Yesterday, in HousingWire, I focused on the court ruling and the broader debate around listing distribution. (link below this post) What I didn’t explore deeply is the slightly quieter layer underneath it all. Markets...
March is the season for brackets, buzzer beaters, and surprise winners. The defending champion is often back in the mix, but when the tournament starts, it’s anybody’s game. In real estate, the stakes look...
Last week was good because housing was stabilizing. Mortgage rates had drifted back toward 6%. Inventory was rising year over year. Price growth had cooled to low single digits nationally. Not a boom nor...
My wife and I just got back from Napa and Sonoma, where I learned they’ve yanked roughly 4,000 acres of vines out of the Sonoma Valley. That was sobering to learn. Millennials aren’t drinking...
Over time, real estate databases decay. But the people in them, still move. In one of our case studies with Tom Ferry, we found that more than 50% of an agent’s contacts were missing...
It has been “difficult” in real estate the last few years. So I went to the Housing Wire Economic Summit this week, at the George Bush Presidential Library in Dallas, expecting more of the...
If you’ve been in real estate long enough, you develop a sense for when the market is genuinely difficult versus when it’s just loud. This moment feels truly harder. Not because transactions aren’t happening,...
Most real estate agents don’t have a lead problem, they have a decision problem. If you’re using Follow Up Boss, this problem usually shows up in a quiet, frustrating way. The database is full,...
Most real estate marketing tries to get attention by saying more. Revaluate AVM Marketing works by saying something relevant at the right time. AVM marketing uses automated valuation models to deliver personalized home value...
Most agents don’t fail at real estate because they can’t sell homes.They fail because they can’t track homes. Sound Bananas? We talk endlessly about scripts, listing appointments, branding, and lead generation channels. But we...
