Reveal Likely Movers
Most agents think cleaning a real estate database means deleting contacts. Remove duplicates. Clear out bad emails. Maybe archive a few old leads. That’s not wrong, but it’s not what actually moves the needle....
What is happening to real estate agents? How technology, platforms like Zillow, and AI are reshaping commissions and agent economics. A tweet circulating recently claims that a buyer can move from entering the process...
Tools like Fello have gotten popular for a reason. Agents know their database holds future listings. The challenge isn’t access to data. It’s knowing who actually matters right now. Most CRMs are full of...
Most real estate agents don’t have a lead problem. They have a prioritization problem. Every database is filled with people at different stages. Some are actively preparing to move. Some are loosely thinking about...
Yesterday, in HousingWire, I focused on the court ruling and the broader debate around listing distribution. (link below this post) What I didn’t explore deeply is the slightly quieter layer underneath it all. Markets...
March is the season for brackets, buzzer beaters, and surprise winners. The defending champion is often back in the mix, but when the tournament starts, it’s anybody’s game. In real estate, the stakes look...
Last week was good because housing was stabilizing. Mortgage rates had drifted back toward 6%. Inventory was rising year over year. Price growth had cooled to low single digits nationally. Not a boom nor...
My wife and I just got back from Napa and Sonoma, where I learned they’ve yanked roughly 4,000 acres of vines out of the Sonoma Valley. That was sobering to learn. Millennials aren’t drinking...
Over time, real estate databases decay. But the people in them, still move. In one of our case studies with Tom Ferry, we found that more than 50% of an agent’s contacts were missing...
It has been “difficult” in real estate the last few years. So I went to the Housing Wire Economic Summit this week, at the George Bush Presidential Library in Dallas, expecting more of the...
If you’ve been in real estate long enough, you develop a sense for when the market is genuinely difficult versus when it’s just loud. This moment feels truly harder. Not because transactions aren’t happening,...
