Reveal Likely Movers
Money doesn’t grow on trees. Right? But in a way, your database is your own, personal money tree. Perhaps, like many agents, you’ve considered the quality of your database. Or perhaps not. Actually, most...
They say there’s gold in your database. They’re right. The problem is, based on our review of thousands of databases, you’ve got to dig through a lot of dirt to find that nugget. And...
The Real Brokerage is acquiring RE/MAX Holdings. A lot of people will make this about transaction volume, interest rates, or the housing market slowing. I don’t think that’s the story. This isn’t about housing...
Dear Homeowner, I owe you an apology. I’ve been sending you stuff that doesn’t matter. Brownie recipes. Mother’s Day brunch ideas. “Don’t forget to spring forward.” I know your phone, computer, tablet and car...
Inman ran an article I wrote today. Recently they published some new data, and I was impressed with the visualizations via maps. The data shows when and where listings are coming on the market,...
Most agents think cleaning a real estate database means deleting contacts. Remove duplicates. Clear out bad emails. Maybe archive a few old leads. That’s not wrong, but it’s not what actually moves the needle....
What is happening to real estate agents? How technology, platforms like Zillow, and AI are reshaping commissions and agent economics. A tweet circulating recently claims that a buyer can move from entering the process...
Tools like Fello have gotten popular for a reason. Agents know their database holds future listings. The challenge isn’t access to data. It’s knowing who actually matters right now. Most CRMs are full of...
Most real estate agents don’t have a lead problem. They have a prioritization problem. Every database is filled with people at different stages. Some are actively preparing to move. Some are loosely thinking about...
Yesterday, in HousingWire, I focused on the court ruling and the broader debate around listing distribution. (link below this post) What I didn’t explore deeply is the slightly quieter layer underneath it all. Markets...
March is the season for brackets, buzzer beaters, and surprise winners. The defending champion is often back in the mix, but when the tournament starts, it’s anybody’s game. In real estate, the stakes look...
