Reveal Likely Movers
A Real Estate Database Audit Case Study: How Revaluate Repaired 2,320 Missing Addresses and Increased Actionable Records by 246% In America’s heartland, relationships still drive a large percentage of residential real estate business. Past...
At over eight billion dollars, the acquisition of this property is expensive, but it’s loaded with more features than you’d think. Berkshire Hathaway just announced it is acquiring homebuilder Taylor Morrison for approximately $8.5...
They say there’s gold in your database. They’re right. The problem is, based on our review of thousands of databases, you’ve got to dig through a lot of dirt to find that nugget. And...
Dear Homeowner, I owe you an apology. I’ve been sending you stuff that doesn’t matter. Brownie recipes. Mother’s Day brunch ideas. “Don’t forget to spring forward.” I know your phone, computer, tablet and car...
Most agents think cleaning a real estate database means deleting contacts. Remove duplicates. Clear out bad emails. Maybe archive a few old leads. That’s not wrong, but it’s not what actually moves the needle....
What is happening to real estate agents? How technology, platforms like Zillow, and AI are reshaping commissions and agent economics. A tweet circulating recently claims that a buyer can move from entering the process...
Tools like Fello have gotten popular for a reason. Agents know their database holds future listings. The challenge isn’t access to data. It’s knowing who actually matters right now. Most CRMs are full of...
My wife and I just got back from Napa and Sonoma, where I learned they’ve yanked roughly 4,000 acres of vines out of the Sonoma Valley. That was sobering to learn. Millennials aren’t drinking...
Over time, real estate databases decay. But the people in them, still move. In one of our case studies with Tom Ferry, we found that more than 50% of an agent’s contacts were missing...
If you’ve been in real estate long enough, you develop a sense for when the market is genuinely difficult versus when it’s just loud. This moment feels truly harder. Not because transactions aren’t happening,...
