Gas Station Sushi and Your Database Have Something in Common
They say there’s gold in your database. They’re right. The problem is, based on our review of thousands of databases, you’ve got to dig through a lot of dirt to find that nugget. And...
Category: CRM
A Letter To My Real Estate Marketing SOI
Dear Homeowner, I owe you an apology. I’ve been sending you stuff that doesn’t matter. Brownie recipes. Mother’s Day brunch ideas. “Don’t forget to spring forward.” I know your phone, computer, tablet and car...
How to Clean a Real Estate Database (And Actually Get Results)
Most agents think cleaning a real estate database means deleting contacts. Remove duplicates. Clear out bad emails. Maybe archive a few old leads. That’s not wrong, but it’s not what actually moves the needle....
What Monkeys Taught me about the Real Estate Database: Dunbar’s Number Explained
Most agents don’t fail at real estate because they can’t sell homes.They fail because they can’t track homes. Sound Bananas? We talk endlessly about scripts, listing appointments, branding, and lead generation channels. But we...
AVM Marketing for Real Estate Agents Is Now Live
After months of testing with a small group of agents and teams, I’m excited to share that AVM marketing is now live for both existing Revaluate clients and new customers. Here’s the scoop. With...
The Future Report: 5 Predictions for 2026 Real Estate Agents
If 2023–2025 felt like a bust after the covid boom, 2026 is when a lot of the pressure finally starts to normalize. Rates, inventory, and homeowner behavior won’t return to the pre-pandemic “normal”—that chapter’s...
From Expensive Leads to Predictive Precision: How Adam Frank Uses Revaluate & Lofty to Outperform Fello
There are good real estate people, people who “get” systems, and then there’s Adam Frank.If you’ve spent any time inside the Lofty ecosystem, you already know the name. He’s one of Lofty’s earliest adopters,...
How Real Estate Agents Are Using AI to Predict Their Next Seller in 2026
There’s a shift happening in real estate right now, that separates agents who hustle hard from agents who work smart. For years, success meant that prospecting was a grind. Cold calls. Door knocking. Postcards....
How to Find Seller Leads Before They’re Ready, Using Data, Timing, and Predictive Analytics
Finding seller leads before they raise their hand is the holy grail of real estate marketing. Zillow waits for consumers to request to tour a home, and most agents wait for referrals to materialize...
Why Most Agents Fail with Leads and How to Fix the First 30 Seconds of Every Conversation
Homeowners don’t like talking about selling their home. Frankly, the idea of selling is emotional and painful to think about. Yet, nearly every real estate script starts with the same question: “Are you thinking...