Reveal Likely Movers
Dear Homeowner, I owe you an apology. I’ve been sending you stuff that doesn’t matter. Brownie recipes. Mother’s Day brunch ideas. “Don’t forget to spring forward.” I know your phone, computer, tablet and car...
Most agents think cleaning a real estate database means deleting contacts. Remove duplicates. Clear out bad emails. Maybe archive a few old leads. That’s not wrong, but it’s not what actually moves the needle....
Tools like Fello have gotten popular for a reason. Agents know their database holds future listings. The challenge isn’t access to data. It’s knowing who actually matters right now. Most CRMs are full of...
Most real estate agents don’t have a lead problem. They have a prioritization problem. Every database is filled with people at different stages. Some are actively preparing to move. Some are loosely thinking about...
If you’ve been in real estate long enough, you develop a sense for when the market is genuinely difficult versus when it’s just loud. This moment feels truly harder. Not because transactions aren’t happening,...
After months of testing with a small group of agents and teams, I’m excited to share that AVM marketing is now live for both existing Revaluate clients and new customers. Here’s the scoop. With...
If 2023–2025 felt like a bust after the covid boom, 2026 is when a lot of the pressure finally starts to normalize. Rates, inventory, and homeowner behavior won’t return to the pre-pandemic “normal”—that chapter’s...
There are good real estate people, people who “get” systems, and then there’s Adam Frank.If you’ve spent any time inside the Lofty ecosystem, you already know the name. He’s one of Lofty’s earliest adopters,...
There’s a shift happening in real estate right now, that separates agents who hustle hard from agents who work smart. For years, success meant that prospecting was a grind. Cold calls. Door knocking. Postcards....
If an email bounces in a database and no one sees it…did it do any harm?Yes. Absolutely. Every bounced email chips away at your domain reputation. It tells email providers like Google, Microsoft and...
