Gas Station Sushi and Your Database Have Something in Common
They say there’s gold in your database. They’re right. The problem is, based on our review of thousands of databases, you’ve got to dig through a lot of dirt to find that nugget. And...
Category: Leads
A Letter To My Real Estate Marketing SOI
Dear Homeowner, I owe you an apology. I’ve been sending you stuff that doesn’t matter. Brownie recipes. Mother’s Day brunch ideas. “Don’t forget to spring forward.” I know your phone, computer, tablet and car...
How to Stockpile PreListings: My Inman Post
Inman ran an article I wrote today. Recently they published some new data, and I was impressed with the visualizations via maps. The data shows when and where listings are coming on the market,...
How to Clean a Real Estate Database (And Actually Get Results)
Most agents think cleaning a real estate database means deleting contacts. Remove duplicates. Clear out bad emails. Maybe archive a few old leads. That’s not wrong, but it’s not what actually moves the needle....
Best Fello Alternative for Real Estate Agents (2026)
Tools like Fello have gotten popular for a reason. Agents know their database holds future listings. The challenge isn’t access to data. It’s knowing who actually matters right now. Most CRMs are full of...
What Is Real Estate Lead Scoring (and How to Use It to Win More Listings)
Most real estate agents don’t have a lead problem. They have a prioritization problem. Every database is filled with people at different stages. Some are actively preparing to move. Some are loosely thinking about...
March Data Madness: The Listing You Didn’t See Coming (Run a Free Database Audit)
March is the season for brackets, buzzer beaters, and surprise winners. The defending champion is often back in the mix, but when the tournament starts, it’s anybody’s game. In real estate, the stakes look...
Why It’s Harder to Find Buyers and Sellers Right Now
If you’ve been in real estate long enough, you develop a sense for when the market is genuinely difficult versus when it’s just loud. This moment feels truly harder. Not because transactions aren’t happening,...
What Monkeys Taught me about the Real Estate Database: Dunbar’s Number Explained
Most agents don’t fail at real estate because they can’t sell homes.They fail because they can’t track homes. Sound Bananas? We talk endlessly about scripts, listing appointments, branding, and lead generation channels. But we...
AVM Marketing for Real Estate Agents Is Now Live
After months of testing with a small group of agents and teams, I’m excited to share that AVM marketing is now live for both existing Revaluate clients and new customers. Here’s the scoop. With...