REMAX: REAL Hope in the Cloud?
The Real Brokerage is acquiring RE/MAX Holdings. A lot of people will make this about transaction volume, interest rates, or the housing market slowing. I don’t think that’s the story. This isn’t about housing...
Category: real estate data
A Letter To My Real Estate Marketing SOI
Dear Homeowner, I owe you an apology. I’ve been sending you stuff that doesn’t matter. Brownie recipes. Mother’s Day brunch ideas. “Don’t forget to spring forward.” I know your phone, computer, tablet and car...
How to Clean a Real Estate Database (And Actually Get Results)
Most agents think cleaning a real estate database means deleting contacts. Remove duplicates. Clear out bad emails. Maybe archive a few old leads. That’s not wrong, but it’s not what actually moves the needle....
Best Fello Alternative for Real Estate Agents (2026)
Tools like Fello have gotten popular for a reason. Agents know their database holds future listings. The challenge isn’t access to data. It’s knowing who actually matters right now. Most CRMs are full of...
What I didn’t say on HousingWire: The Zillow Lawsuit
Yesterday, in HousingWire, I focused on the court ruling and the broader debate around listing distribution. (link below this post) What I didn’t explore deeply is the slightly quieter layer underneath it all. Markets...
Oil Wars and Housing: What the Data Suggests
Last week was good because housing was stabilizing. Mortgage rates had drifted back toward 6%. Inventory was rising year over year. Price growth had cooled to low single digits nationally. Not a boom nor...
The Case for the Millennial Dingbat
My wife and I just got back from Napa and Sonoma, where I learned they’ve yanked roughly 4,000 acres of vines out of the Sonoma Valley. That was sobering to learn. Millennials aren’t drinking...
Is Your Real Estate Database a Digital Junk Drawer?
Over time, real estate databases decay. But the people in them, still move. In one of our case studies with Tom Ferry, we found that more than 50% of an agent’s contacts were missing...
Real Estate: The Good News for 2026
It has been “difficult” in real estate the last few years. So I went to the Housing Wire Economic Summit this week, at the George Bush Presidential Library in Dallas, expecting more of the...
Why It’s Harder to Find Buyers and Sellers Right Now
If you’ve been in real estate long enough, you develop a sense for when the market is genuinely difficult versus when it’s just loud. This moment feels truly harder. Not because transactions aren’t happening,...