National Mortgage News Presentation on Mortgage AI Lead Gen
This week I was fortunate to host a conversation on AI (Artificial Intelligence) lead gen in the Mortgage Industry that was hosted by the National Mortgage News.
Jason Frazier of Rebel IQ and I had a great time discussing AI in Mortgage and answering questions from the audience. Here’s the complete video where we break it all down.
While presenting, we polled the audience three times and got some interesting feedback I wanted to share with you as I believe in the wisdom of crowds as a strong (but not always accurate) signal. So here’s what we learned.
Question One: In your work, do you currently use an AI product?
Yes: 44%
No: 41%
Unsure: 15%
Sales, marketing and operations are represented on the call, and we had a pretty even split between those involved in leveraging AI and those not utilizing AI. It really points to just how widely accepted Artificial Intelligence has become in the work environment, and I was pretty pleased to see such high AI adoption.
Question Two: What Concerns you about Implementing AI?
A) Simplicity / Ease of Use: 19%
B) Price / Cost: 19%
C) Accuracy: 56%
D) Other: 5%
Accuracy was by far the most concerning response. Cost was not as high a concern nor ease of use. People are more comfortable with everything but accuracy. There’s very much a trust but verify attitude in the mortgage space when it comes to AI accuracy.
Related: Revaluate accuracy has climbed to an all time high, and previously we were third party validated.
Question Three: What have you purchased that works best?
A) Lead Lists: 20%
B) PPC: 10%
C) Portal Leads (ie: zillow): 20%
D) Farm Lists: 10%
E) Other: 40%
Not all data is equal, and not all sources are equal. This year has been so different than the prior two record setting years due to interest rates and affordability issues. Our responses showed a wide variety of lead gen sources – illustrating that there is no one perfect strategy for lead gen source. What we know is that Revaluate AI can take any lead source and prioritize the list by propensity to move – revitalizing old dead leads and making marketing efforts more efficient.
Mortgage ai leads, and mortgage ai lead gen is a rapidly evolving growth area that has a ton of interest. We talk with C level leadership as inbound calls every day with people wanting to learn more about how we can help them identify leads in this market using Revaluate AI and our data prowess.
If you would like to schedule a time to discuss data and AI, select a time that works for you here: http://revaluate.com/talk
