REMAX: REAL Hope in the Cloud?
The Real Brokerage is acquiring RE/MAX Holdings. A lot of people will make this about transaction volume, interest rates, or the housing market slowing. I don’t think that’s the story. This isn’t about housing...
Author: Chris Drayer
A Letter To My Real Estate Marketing SOI
Dear Homeowner, I owe you an apology. I’ve been sending you stuff that doesn’t matter. Brownie recipes. Mother’s Day brunch ideas. “Don’t forget to spring forward.” I know your phone, computer, tablet and car...
How to Stockpile PreListings: My Inman Post
Inman ran an article I wrote today. Recently they published some new data, and I was impressed with the visualizations via maps. The data shows when and where listings are coming on the market,...
How to Clean a Real Estate Database (And Actually Get Results)
Most agents think cleaning a real estate database means deleting contacts. Remove duplicates. Clear out bad emails. Maybe archive a few old leads. That’s not wrong, but it’s not what actually moves the needle....
Agents Aren’t Being Replaced. They’re Giving It Away.
What is happening to real estate agents? How technology, platforms like Zillow, and AI are reshaping commissions and agent economics. A tweet circulating recently claims that a buyer can move from entering the process...
Best Fello Alternative for Real Estate Agents (2026)
Tools like Fello have gotten popular for a reason. Agents know their database holds future listings. The challenge isn’t access to data. It’s knowing who actually matters right now. Most CRMs are full of...
What Is Real Estate Lead Scoring (and How to Use It to Win More Listings)
Most real estate agents don’t have a lead problem. They have a prioritization problem. Every database is filled with people at different stages. Some are actively preparing to move. Some are loosely thinking about...
What I didn’t say on HousingWire: The Zillow Lawsuit
Yesterday, in HousingWire, I focused on the court ruling and the broader debate around listing distribution. (link below this post) What I didn’t explore deeply is the slightly quieter layer underneath it all. Markets...
March Data Madness: The Listing You Didn’t See Coming (Run a Free Database Audit)
March is the season for brackets, buzzer beaters, and surprise winners. The defending champion is often back in the mix, but when the tournament starts, it’s anybody’s game. In real estate, the stakes look...
Oil Wars and Housing: What the Data Suggests
Last week was good because housing was stabilizing. Mortgage rates had drifted back toward 6%. Inventory was rising year over year. Price growth had cooled to low single digits nationally. Not a boom nor...