From Expensive Leads to Predictive Precision: How Adam Frank Uses Revaluate & Lofty to Outperform Fello

There are good real estate people, people who “get” systems, and then there’s Adam Frank.
If you’ve spent any time inside the Lofty ecosystem, you already know the name. He’s one of Lofty’s earliest adopters, a certified partner, and one of the sharpest CRM minds in the business. Adam has helped thousands of agents streamline their workflows, automate their follow-up, and finally bring order to their databases.

You may have seen us talk before, on stage, on YouTube, and in podcasts or vlogs … about generating leads in real state with data. Adam is pretty direct, and didn’t let us down this time:

“Data without direction is just stupidity,” he said with a laugh during our latest conversation last week. “It’s a waste of time. You’ve got to know what to do with it.”

That’s where his system shines: Revaluate & Lofty Outperform Fello. Lofty handles the automation; Revaluate delivers the precision.

The Problem: Agents Don’t Need More Data. They Need Better Signals.

Adam’s blunt about it, saying that most agents are busy but not productive. They’re buried in CRMs stuffed with stale contacts, chasing the wrong people, and paying for expensive platforms that promise “done-for-you” automation but deliver generic noise.

But then they feel over worked, and try to find ways to save time. Naturally, they find corners to cut. Which, too, has a cost.

“Agents love to delegate everything,” he said. “That’s why Zillow can charge referral fees.” And you don’t need an expensive system, such as Fello, either. “With Lofty and Revaluate, you can do everything Fello does, and better.”

He’s right.

Revaluate’s predictive analytics layered on top of Lofty’s automation engine means that instead of marketing to everyone, agents only engage the people who matter, those showing real movement signals in the data.

The Setup: Revaluate + Lofty in Sync

When Adam connects Revaluate and Lofty, he doesn’t just sync contacts, he builds an intelligent lead machine.

His process is methodical:

• Step 1: Import and clean the database in Lofty.
  (Note: Alternatively Revaluate can clean data first)
• Step 2: Sync it to Revaluate, tagging active vs inactive records.
• Step 3: Use Revaluate’s Move Score to segment contacts by readiness.
• Step 4: Build automated follow-up plans inside Lofty based on automated Revaluate Move Score tags.

The result? Every lead has context. Every automation has purpose.

“If I see a low Revaluate score but a high Lofty lead score, that tells me they’re active in my ecosystem but quiet publicly. That’s my cue to re-engage them.”

That kind of insight is impossible with static lead platforms like Fello, which apply the same scripts and automations to every name in a database. Adam’s system thinks dynamically — reacting to real behavior in both Lofty and Revaluate.

The Results: Smarter Outreach, Real Conversations

The magic isn’t just in the tech; it’s in the human follow-up it enables.

Because Revaluate already has verified contact data, Adam’s automations reduce friction. When a contact raises their hand for a custom home valuation, he’s not chasing anonymous web leads, he’s engaging homeowners he already knows.

“I hate the ‘What’s your home worth?’ gimmicks,” he said. “People don’t trust those forms. But when I retarget my own database with Revaluate’s data and Lofty’s smart plans, it just works. They already know me.”

That blend of familiarity and precision is what keeps his pipeline full, without paying referral fees or outsourcing his follow-up.

The Philosophy: Tools Don’t Sell Homes … Agents Do

If you’ve ever heard Adam speak, you know his philosophy: automation should make agents more human, not less.

He strives to run his team like a doctor’s office: everyone has a role, and the agent’s job is to negotiate, consult, and close, not chase.

“Agents shouldn’t be answering calls like, ‘Hey, I think I’ve got the sniffles,'” he joked. “That’s not your job. Automation and database managers handle that. You need to be doing agent things.”

It’s funny, but it’s true.

By combining Revaluate’s predictive insights with Lofty’s AI-driven follow-up, Adam removes the busywork and focuses his energy where it counts: on deals in motion.

The Takeaway: Revaluate & Lofty Outperform Fello (Data With Direction Wins)

The biggest takeaway from Adam’s system is simple:
AI doesn’t replace agents. It empowers them to act with precision.

Adam’s results speak for themselves.

Revaluate & Lofty Outperform Fello. “Together, it’s the best of both worlds” “Lofty automates. Revaluate directs. “And a whole lot better than overpaying for automation that you could run yourself.”

That’s the real secret to predictable listings in 2026, not more leads, but smarter ones.