Top Agents Reveal Database Audit Results
Every real estate coach will tell you: your database is the foundation of your business.
But what if the very foundation of your business was quietly leaking millions?
That’s exactly what Revaluate uncovered in partnership with Tom Ferry. Together, we audited the databases of eight high-performing agents and teams across the country — from top producers with small, sphere focused databases to mega teams managing hundreds of thousands of contacts.
The results were eye-opening:
In just 12 months, these agents collectively missed 5,161 listings, representing $2.57 billion in lost volume and up to $75 million in missed commissions.
These weren’t just listings in their neighborhood. These were real homeowners, already in their database, who sold with someone else.
Why This Matters
Agents spend thousands on ads and lead gen, yet most ignore the goldmine they already own.
Our analysis confirmed a truth most don’t want to face:
- 5% of owner occupied single family homes in your database will move each year.
- But most agents capture fewer than 7% of those listings.
- That means 93% of listings are lost — to competitors.
After Tom Ferry coach and team leader Dustin Oldfather https://www.theoldfathergroup.com/
reviewed his database audit results and put it:
“We thought we had a handle on our database. Seeing how many listings we missed was a wake-up call. It completely changed how we look at our systems and follow-up.”
Even the most successful teams found massive blind spots.
Katrina Campins, https://www.campinsco.com/ luxury broker and TV personality, said of her Audit:
“It’s humbling to see how many transactions happened right under our noses. We’re now cleaning and segmenting every quarter — it’s that important.”
And Steve Olson, a high-volume agent and Tom Ferry client, echoed:
“We spend so much time chasing new leads, but this showed us the business we’re leaving behind. That’s real money.”
Why It Happens
Over time, databases get messy.
They fill with:
- Duplicate contacts
- Buyer leads missing addresses
- Expired info or moved homeowners
- Other agents and vendors
- Incomplete records with missing data
Without regular maintenance and smart segmentation, even the best CRMs can’t uncover who’s ready to move — leaving you spending more for less.
The Fix: From Dirty Data to Dozens of Deals
Cleaning and repairing your data isn’t glamorous — but it’s transformative.
That’s why Revaluate built a simple, guided process that delivers immediate clarity:
- Audit Your Database
- Detox & De-Duplicate outdated records
- Repair missing addresses, emails, and phones
- Score & Segment based on life events and likelihood to move
- Nurture Intelligently with your coach’s plan
- Close More Listings from the database you already own
As Chris Suarez, https://place.com/team/ co-founder of PLACE and Tom Ferry Elite coach, summed up his Revaluate data Audit experience like this:
“You can’t scale chaos. Clarity starts with your data. This audit showed us where our biggest wins — and biggest leaks — were hiding.”
The Takeaway
You don’t need more leads — you need more clarity.
When you know exactly who’s in your database, who’s likely to move, and who needs to hear from you now, every marketing dollar works harder — and every conversation counts.
Before you spend another dollar on ads, ask yourself:
Do you know what’s leaking from in your database?
👉 Get Your Database Audit
See how many listings you missed — and how much business you can reclaim.
Get Started Today »
