Reveal Likely Movers
Money doesn’t grow on trees. Right? But in a way, your database is your own, personal money tree. Perhaps, like many agents, you’ve considered the quality of your database. Or perhaps not. Actually, most...
They say there’s gold in your database. They’re right. The problem is, based on our review of thousands of databases, you’ve got to dig through a lot of dirt to find that nugget. And...
Most agents think cleaning a real estate database means deleting contacts. Remove duplicates. Clear out bad emails. Maybe archive a few old leads. That’s not wrong, but it’s not what actually moves the needle....
Yesterday, in HousingWire, I focused on the court ruling and the broader debate around listing distribution. (link below this post) What I didn’t explore deeply is the slightly quieter layer underneath it all. Markets...
March is the season for brackets, buzzer beaters, and surprise winners. The defending champion is often back in the mix, but when the tournament starts, it’s anybody’s game. In real estate, the stakes look...
Many real estate agents using Follow Up Boss feel stuck — they have hundreds or thousands of contacts, but engagement and conversions are low. This isn’t a Follow Up Boss technology failure, it’s a...
If 2023–2025 felt like a bust after the covid boom, 2026 is when a lot of the pressure finally starts to normalize. Rates, inventory, and homeowner behavior won’t return to the pre-pandemic “normal”—that chapter’s...
Real Estate is Hard. Our data proves it. But, back in the day, listings just… happened.It was the best of times. Homeowners actually moved — and there were more than enough deals to go...
What is a database audit for real estate agents?A database audit analyzes an agent’s CRM to identify missing data, likely sellers, and missed listing opportunities. Every real estate coach will tell you: your database...
(Note: This article also was republished on Inman News 8/6/25) There’s a pattern emerging and it’s not just seasonal. From Boulder to Lahaina to Los Angeles, wildfires are becoming more than just environmental events....
