Real Estate: The Good News for 2026
It has been “difficult” in real estate the last few years. So I went to the Housing Wire Economic Summit this week, at the George Bush Presidential Library in Dallas, expecting more of the...
Category: seller leads
Why It’s Harder to Find Buyers and Sellers Right Now
If you’ve been in real estate long enough, you develop a sense for when the market is genuinely difficult versus when it’s just loud. This moment feels truly harder. Not because transactions aren’t happening,...
What Monkeys Taught me about the Real Estate Database: Dunbar’s Number Explained
Most agents don’t fail at real estate because they can’t sell homes.They fail because they can’t track homes. Sound Bananas? We talk endlessly about scripts, listing appointments, branding, and lead generation channels. But we...
How Real Estate Agents Are Using AI to Predict Their Next Seller in 2026
There’s a shift happening in real estate right now, that separates agents who hustle hard from agents who work smart. For years, success meant that prospecting was a grind. Cold calls. Door knocking. Postcards....
Black Friday Freebie: Stop Letting Bounced Emails Hurt Your Business
If an email bounces in a database and no one sees it…did it do any harm?Yes. Absolutely. Every bounced email chips away at your domain reputation. It tells email providers like Google, Microsoft and...
How to Find Seller Leads Before They’re Ready, Using Data, Timing, and Predictive Analytics
Finding seller leads before they raise their hand is the holy grail of real estate marketing. Zillow waits for consumers to request to tour a home, and most agents wait for referrals to materialize...
Activate Your Relationships: A Halloween Story from “DataPool”
It’s Halloween, so let’s address the costume rumor. Yes—people say I look a little like Ryan Reynolds. And yes—this year I presented as DataPool at Michael Mahers Coaching Conference and Gala. While I’m sure...
Real Estate is Growing, In the Wrong Direction
100k more agents chasing 30% fewer real estate sellers since pre-pandemic. The real estate industry continues to evolve, but for real estate sellers, it seems to not be for the better. The latest NAHB...
Fire Country: The Growing Threat to Homes, Lives, and Real Estate Careers
(Note: This article also was republished on Inman News 8/6/25) There’s a pattern emerging and it’s not just seasonal. From Boulder to Lahaina to Los Angeles, wildfires are becoming more than just environmental events....
The Gold Mine: Where to Dig for Seller Leads
Your CRM Is a Mountain of Contacts. Know Where to Start Digging for Seller Leads There’s buried treasure in your CRM.But you already knew that. The problem is, that you lack a treasure map....