How To Pivot from Real Estate Buyers To Seller Leads
In the last month, we’ve been talking to a record number of real estate agents who are trying to diversify their business. They are trying to pivot from working with real estate buyers to seller leads. This is due in large part to the changes that are shaking the core of real estate. Primarily the DOJ/NAR lawsuit(s) but secondarily the changes to marketing brought about by the FCC in their pursuit of reducing SPAM.
Searching for Seller Leads
For nine years, Revaluate has been focused on identifying likely movers in your database with AI. We primarily focus this search on home owners and look for real estate sellers. To do so, we use the sellers email address and look for life event data. Life events cause people to move. They are also known as the Data D’s and include Death, Divorce, Diapers, Downsizing, Discretionary income, Downsizing, the Daily Grind and Dumpsters. These are the life events that you know cause people to move, and it powers our AI. To find these life events, we scour emense amounts of data that includes but is not limited to Govt data, search data, spend data and social data.
We use this data to score every prospect each night on a zero to 100 scale. As they cross the threshold of 80, we deem them very likely to move in the next 6-12 months. The data supports that Revaluate is the most accurate AI prediction in the industry.
Database Health
The govt focus on reducing spam is ramping up. Our goal (and yours) is to prevent you from getting in trouble with the FCC. Starting now, you are getting graded by your email provider and could get black listed – or worse fined $50k per error. We’ve written a detailed account of this situation with a video interview previously if you’d like to learn more. In short – if you think the email you wrote might be spammy, or could be considered spam by more than 1% of your database – it is spam. Don’t send it.
Instead – start a new marketing campaign with an old school tactic that is not regulated and fined. Direct mail. If you have a ton of buyer leads, Revaluate can append (fill in the blanks) your list with physical addresses. This will allow you to focus on sellers and market directly to those that are in your geography.
Revaluate also offers RESIDE as a database service where we build a database in your geography. Simply tell us the zipcode, or city where you wish to find sellers and Revaluate RESIDE will build you a list of physical addresses, with full names and other contact info. You may also choose to renters or owners and set a base price range.
Measure Up
Pivoting from real estate buyers to seller leads is not uncommon. But they are vastly different from a database standpoint. Buyer leads lack seller physical addresses. So you need to migrate your old leads into seller leads. Thats a process. As they say, you cant improve what you don’t measure.
Database health and updates are key to identifying sellers. You can improve your database health on your own – a tedious and time consuming task. You can also hire our team to help you measure and improve your database for the long haul as you pivot your business.
Opt in marketing will become the new standard. To do so monitor your database health with Revaluate’s Report Card as we adapt to the changing market.
To pivot your business from Real Estate Buyers To Seller Leads its easy to get started. First, Get a free database grade and audit here.
