Reveal Likely Movers
I love a clean house, but I hate chores. Probably because when I was a kid, my mom wouldn’t let me go outside until my room was clean.I’d rush through it, pushing everything under...
If 2023–2025 felt like a bust after the covid boom, 2026 is when a lot of the pressure finally starts to normalize. Rates, inventory, and homeowner behavior won’t return to the pre-pandemic “normal”—that chapter’s...
There are good real estate people, people who “get” systems, and then there’s Adam Frank.If you’ve spent any time inside the Lofty ecosystem, you already know the name. He’s one of Lofty’s earliest adopters,...
Triple Play has always been a place where great ideas show up before they go mainstream. This year, as Revaluate makes our first appearance and officially debuts our new marketing tool, we’re honored to...
This December marks our first time exhibiting at The Triple Play Realtor® Convention & Trade Expo. It’s “the largest real estate convention and trade show of its kind in the U.S.” and we’re showing...
There’s a shift happening in real estate right now, that separates agents who hustle hard from agents who work smart. For years, success meant that prospecting was a grind. Cold calls. Door knocking. Postcards....
If an email bounces in a database and no one sees it…did it do any harm?Yes. Absolutely. Every bounced email chips away at your domain reputation. It tells email providers like Google, Microsoft and...
Finding seller leads before they raise their hand is the holy grail of real estate marketing. Zillow waits for consumers to request to tour a home, and most agents wait for referrals to materialize...
Homeowners don’t like talking about selling their home. Frankly, the idea of selling is emotional and painful to think about. Yet, nearly every real estate script starts with the same question: “Are you thinking...
Perhaps you’ve seen the acronym AVM floating around the industry. It stands for Automated Valuation Model — and while it sounds like something that might require a Ph.D. in data science, the idea is...
It’s Halloween, so let’s address the costume rumor. Yes—people say I look a little like Ryan Reynolds. And yes—this year I presented as DataPool at Michael Mahers Coaching Conference and Gala. While I’m sure...
