The Case for the Millennial Dingbat
My wife and I just got back from Napa and Sonoma, where I learned they’ve yanked roughly 4,000 acres of vines out of the Sonoma Valley. That was sobering to learn. Millennials aren’t drinking...
My wife and I just got back from Napa and Sonoma, where I learned they’ve yanked roughly 4,000 acres of vines out of the Sonoma Valley. That was sobering to learn. Millennials aren’t drinking...
Over time, real estate databases decay. But the people in them, still move. In one of our case studies with Tom Ferry, we found that more than 50% of an agent’s contacts were missing...
Most real estate marketing tries to get attention by saying more. Revaluate AVM Marketing works by saying something relevant at the right time. AVM marketing uses automated valuation models to deliver personalized home value...
After months of testing with a small group of agents and teams, I’m excited to share that AVM marketing is now live for both existing Revaluate clients and new customers. Here’s the scoop. With...
If 2023–2025 felt like a bust after the covid boom, 2026 is when a lot of the pressure finally starts to normalize. Rates, inventory, and homeowner behavior won’t return to the pre-pandemic “normal”—that chapter’s...
There are good real estate people, people who “get” systems, and then there’s Adam Frank.If you’ve spent any time inside the Lofty ecosystem, you already know the name. He’s one of Lofty’s earliest adopters,...
This December marks our first time exhibiting at The Triple Play Realtor® Convention & Trade Expo. It’s “the largest real estate convention and trade show of its kind in the U.S.” and we’re showing...
There’s a shift happening in real estate right now, that separates agents who hustle hard from agents who work smart. For years, success meant that prospecting was a grind. Cold calls. Door knocking. Postcards....
If an email bounces in a database and no one sees it…did it do any harm?Yes. Absolutely. Every bounced email chips away at your domain reputation. It tells email providers like Google, Microsoft and...
Finding seller leads before they raise their hand is the holy grail of real estate marketing. Zillow waits for consumers to request to tour a home, and most agents wait for referrals to materialize...