How To Be A Lead Gen Grave Robber
It’s pretty scary to know that the worlds best marketer, the worlds most experienced CEO and the worlds finest, most experienced sales person – are all killers. They all are at fault, guilty of making mistakes and killing leads.
Sometimes they kill leads intentionally, sometimes they accidentally murder the leads, and sometimes, despite great intent and focused effort, the inevitable fact remains that while under their supervision, some good leads just die.
Does this, my dear reader, make you a lead murderer? Perhaps – but don’t worry, no judgement here. Despite the fact that you know where the bodies are buried, you’re not convicted …. right?
The thing is, that you have a gold mine in your lead graveyard. Those dead leads are quite valuable. Lead gen is expensive. Think of how many leads are buried in your graveyard. Think of the time you’ve spent time, effort and money to generate a lead. And yet there they lay, piled up, withering away, six feet under.
Revaluate can leverage the dead leads in your lead graveyard – for a whole new approach on lead generation. Revaluate identity’s who is most likely to move in your database – any lead gen database – especially old dead leads.
Today, you need to venture into your lead graveyard, and exhume the dead leads of your past, for the good of your future.
Dead Leads: Three Steps to Rob from the Dead
- Identify the number of dead leads in your lead graveyard (total email addresses)
- Identify your CRM
- Leverage the Revaluate integration with your CRM to DETOX your database (Revaluate will detox your database, removing junk leads like cartoon emails, bad leads with profanity, and other real estate agents… for free. Set a call to do so here: http://revaluate.com/talk
- Extra Credit: Set up killer automations inside your CRM that use Revaluate as a trigger so you can sip drinks in front of the ski lodge fireplace this winter while your business generates business.
Cost Benefit Analysis:
1) Calculate the number of leads you’ve purchased in the last year.
2) What is the amount spent on generating those leads over 12 months? This is “$X”.
(hint: X is more expensive than it was last year, and continues to climb)
3) Is the cost of buying more leads in the next 12 months ($X) greater or less than identifying likely movers within your existing database ($Y)?
4)To calculate for “Y” Set a call with our data team here: http://revaluate.com/talk and ask for the Grave Robber Special Pricing
