The Main Event: Baseball Game Real Estate Lead Gen

You can do Real Estate Lead Gen while at a baseball game. It’s Opening Day for our local team, the Colorado Rockies. For them, the season looks to be over already as they roll into Coors Field with a 1-6 Record. Tickets are still available from the box office. Ouch.
This is good news, however, if you are a local Realtor trying to do lead gen. Why? Let me explain.

Why Host An Event?

Renting Leads from portals is expensive to operate month to month, has no exit strategy long term for your business and keeps you on the hamster wheel of lead renting. Month after month, year after year. Owning your own database and lead gen strategy allows you to save money, build a business of value you can sell, and has a yearly compounding growth effect of referrals.

Secondly – and perhaps more importantly, There is s trust issue facing Realtors now more than ever.
Consumers think that agents “take too much” and “charge too much for fees”. And yet when you host an event, here you are doing a community focused, free give back event. You are the good one. They also need to know that inventory is improving. Right now is a Zig when they Zag moment.

New Real Estate Lead Gen with Revaluate helps you automate your lead gen, grow your business and save money on lead gen long term as you keep a greater percentage of each sale. The Main Event is a method for establishing local cred and expertise, generating free publicity (nothing ever is free)

Play Ball! Overview:
Prep Time – Five to Six months
Expense – $$-$$$$
Difficulty – Intermediate
Audience Size – ###
Result – !!!!

Baseball Real Estate Lead Gen Prep Work

Timing:
Start the process 5-6 months prior to your event. Start in April now a game in Aug or September.

Pro vs Farm Team:
It simply won’t matter if you pick pro vs semi pro team. It’s much more about the experience. Ive enjoyed going to MLB games – but had tons of fun at collage and farm team / minor league games. Smaller stadiums are lower cost, easier to manage and typically offer free parking and fewer restrictions. IMO go local and go smaller for more bang for the buck. But if you are selling luxury, Proball is the way to go.

Location:
Check with your local stadium / parking rules to “reserve” a specific location that allows you to tailgate. Or do VIP transportation so no one gets lost.

Size:
Limit the size ahead of time. Your limiting factors may be transportation, catering or the size of your section or suite. You also should consider how many people (families) you can chat with at the event. If you are not able to get 10 min of face time with them, you are doing it wrong.

Photo / Vid:
Hire your photographer to video the event.

Leads

Lead Capture:
Name(s) of attendees (kids names and age) Home Address, phone and email. Ask bonus question: “If there was one thing I could change about my house it would be ________
DO NOT ask if they want to move or if they know someone who wants to buy or sell. Park that script. This will make them hesitate to rsvp.

Invitation:
Your invite will be sent to 2 groups of people. Former clients and Very Likely Movers in your Database. If you were to invite your whole database, it would be cost prohibitive. Thus, utilizing Revaluate will limit your expenses and give you the best opportunity to connect with likely movers in the next year. In the invitation, leverage the blog post and your video. Do hand written invite if thats your thing. Send Direct Mail with a QR code that takes them to the event page with RSVP. Send it Twice. Do a Door hanger for high target prospects.
Even after you are “sold out” Advertise the event in the local grade school newsletter. Post it on Next Door / FB or your community calendar. Continue to run the lead capture – but let them know that while this one is sold out, you will put them on the waiting list and ask if they would like to be pre registered for he next event.

Registration:
Set up a link on your site for registration. (lead capture). Tie a QR code to this link. Write a blog post and do a video on YT to support the invitation as well. Consider making the video evergreen (don’t say dates or times so you can use it next year)

Automation:
Remember to pre set up reminder emails for your invitees. Be sure to create one with Game Day Instructions that gets sent out before hand – and this can also be the opt in/out confirmation email since not everyone who rsvp’s so far in advance will be able to make it. You can also follow up with a phone call 1 week out to ask if they have any questions.

Baseball Game Event Day

Checkin:
Tickets are delivered day of event after registration / check in is complete. (ipad list in Google sheets to mark attendance) Should be done at your office or at the tailgate.

Branding:
Name the event “Your RE Company VIP Baseball Day” link to it. Make T shirts for your staff that match, VIP lanyards for your guests. They will love wearing a VIP badge. Get the type that is a plastic pocket, so you can print the inserts, and it will hold the ticket on the back side. Buy lanyards with the team logo. Event specific Stickers are a +1 for kiddos or a less expensive alternative.

Facetime / Script:
At the event, dont be a pushy used car salesperson. Sell yourself as approachable and as a local expert. Dont do a hard sell here. At the tailage, invite one of your recent happy new home onwers up and introduce them “MRS Smith moved here from Bentendorf, please welcome her to our community” then perhaps she will say a nice word about you. Then invite people to your next event. Thats it. Don’t sell let your clients do that for you. Dont bore them or make them feel like they are in a timeshare presentation. Be a friendly neighbor.

Tickets:
Go VIP on this if at all possible. IE Get a suite at a game or rent out a part of a porch / bar area. If you just buy seats, you loose out on the ability to mingle. Suites and or venues with tables allow for the pop by chats between the action. They also are much more LUX feeling than just a seat and work better if /when the weather turns.
Otherwise – get a whole section. Add the tickets to the lanyards.
Typically if you talk to sales at the stadium you can get a shoutout on the jumbotron / PA.

Concessions:
It’s awesome if you buy folks a round of peanuts or crackerjacks when in the stands – but dont feel like you ought to buy them everything. Thats a PITA. That is unless you are in a suite – then its on you but much easier to manage.

BONUS

VIP Tailgate:
Invite people early to your tailgate.
Get take out from a local BBQ or Grill place – coordinate with them on cobranding for a discount on food. This lets you mingle and get ahead of the crowd, and coolers of beverages (kids and adults) are less expensive here than in the park.

Suggested VIP Transportation:
Schedule a LimoService / Van / Bus to and from your office. Have it do multiple trips if you have a larger group – with multiple pickup and drop-off times during the game. Include branded water bottles on ice in the transportation.

Post Event & Conclusion

Video:
Create an event video that highlights the day. Write a blog post and embed the video. Send the video to those who joined with a “thanks for playing ball with our team” message. Include this in your socials as well.

Conclusion:
The Baseball Game Real Estate Lead Gen event allows you to market the VIP EXPERIENCE that is local and fun for 5 months in advance – all summer long. Consumers want a “friend” in the industry that they can trust and that wont take advantage of them. By giving first – and showing your local care you endure yourself to them. They will share on Insta and FB what a great time they had, with your VIP badge around their neck.

Schedule:
Find time to connect with your Revaluate Data Nerd for a free database grade and audit. We can help you to detox, repair and segment your database, so you can have a most efficient day at the ballpark.