How to Generate Real Estate Leads
Brad Allen has been successfully leveraging his database with Revaluate for years. Last year his team did $88M / 240 real estate listings generated primarily in South Carolina. Recently, I asked if he’d be willing to share how he maximizes his time, and effort to generate real estate leads from his database. You can connect with Brad at TheArtofRealEstate.com
Here’s three parts of Brad’s plan to generate real estate leads with Revaluate.
The Plan to Generate Real Estate Leads
START EARLY
If someone in our database pops up with a score over 60 and we have a valid physical address, we start a drip campaign. The Drip starts with branding familiarity and builds to a CMA which includes the market starts from RPR and is sent to their address. (direct mail can be costly, but email works here as well) We’re trying to get a hand raise. If we can talk to them, great, but most will still ghost to us. It’s a numbers game, but better due to the Revaluate score. In this packet, we say something like: As a courtesy to our former and future clients, we wanted to send you your annual home value so you know how your home is performing. We also build in some CTAs for a precise price to reach out to, and we can drill down.
EVENTS
One strategy we use to leverage listings is to do a lot of client/sphere events. And we have a lot of people (approximately 50k) in our database and we want to avoid them all turning to ghosts. So when we are getting close to an event, about a month and a half out, we pull the list of the people in our database with a Revaluate score of 60 and higher. We may have never had a chance to talk to this person; they may have never reacted to our marketing, but we make sure to pour it on them: email, text, and phone calls to invite them. We see them as a great source of lost revenue, so what better way to reconnect than over a beer or for a good cause?
WINNING THE LISTING
When we are a listing appointment and competing for the listing we open up Revaluate, to the Report Card page, but have the bottom of the page pulled up. We show them the heat map of our sales (not lost opportunities, of course). This shows them how effective at selling in their market. Secondly, we show them the heat map of our database saying “Here are the people we can market to for your home in our database”. This is powerful as it shows the scope and scale as well as the organization and detail or our data. Having a visual representation of our sales and data is so impactful.
You can incorporate part or all of Brad’s winning strategy into your plan to generate real estate listing leads. Let us know when you have success. Also – if you have a winning strategy you think would help others in the community we’d love to hear from you.
