Dirty Databases Kill Sales
It’s easy to ignore dirty databases every day. But the reality is that over a year, a dirty database will cost you money and will kill sales.
When you are missing data or have bad data you call on the wrong people, you call people that live in another zipcode or you waste money marketing to other realtors. All those postcards, dials and bounced emails have a high cost to your marketing budget and credibility.
Cleaning up a database has been hard in the past. Revaluate can do the heavy lifting with our data detox – remove duplicate contacts, identify missing contact data from your database and flag suspicious contacts.
Suspicious Contacts
Dirty databases contain lots of problems, none more of waste or potentially costly than suspicious contacts.What is a suspicious contact? It is a contact who is no longer relevant to your target audience, fake or decoy data or entries that don’t meet your criteria for valid leads.
-Fake contacts like Bart Simpson and Daffy Duck
-Profanity filled emails
-Other industry professionals: Mort, Title and other real estate agents.
It’s important to keep other realtors from getting your client oriented emails.
a) They will steal your good ideas
b) They will click “Report Spam” and ruin your credibility with your email provider, making your other emails more likely to go to spam automatically or worse, for you to get blacklisted or fined up to $50k per email by the FCC.
To further detox your database of suspicious contacts, Revaluate even looks for their job title on sites like linkedin – if their job is realtor agent or broker, we toss them into “suspicious”.
The Sus List
When you are just getting started or if you’ve recently uploaded / synced more contacts, its a good idea to review your sus list. View or Download the sus list if you’d like at the top of the contacts page, by clicking the grey suspicious contacts button.
Here you may also add any contacts that were incorrectly pulled back into your contacts by checking the box to the left, then clicking the green thumbs up “approve selected” button.
Sometimes we miss a sus contact, but you can still add it to the sus list manually. Click the box next to the contact, then click the grey “flag as suspicious” box. This contact will be removed from scoring, and not count towards your next month’s total.
We don’t charge you for any suspicious contacts after they’ve been added to this category and thus, you have room to add more valuable contacts
Thats the scoop on Revaluate’s data detox and how to use the Revaluate suspicious contact list to avoid dirty databases. Now you know more, and you are on the right path to keep your data clean to increase your sales this year. If you want to schedule a time to talk data with one of our Data nerds, select a time that works well for you here: http://revaluate.com/talk
Want to learn more? Check out the Revaluate learning lab revaluate.com/lab
