Your Database is Your Databank!

There is a pool of buyers and sellers ready willing and able to take action to move at any given point in time. The pool may be deep and wide or it may be shallow and narrow.  Yet it does exist. Even in the market crash of the Great Recession there were still buyers and sellers in the marketplace. Experts refer to homeowners who are considering selling and haven’t done so officially yet as “shadow” inventory.

Revaluate has taken prospecting for motivated leads to an entirely new level for me. Revaluate works.

The customer who is ready to make a move is as valuable as a precious gem and meant to be treasured. The mining of leads is a lot like mining for gold, there is always more debris than precious metal. This is why the Revaluate program has been and continues to be so powerful tool for my business.

For many top agents, a good portion of their business comes from their sphere of influence, myself included.  My sphere includes friends, relatives, associates and neighbors, really anyone who recognizes my name.  Our team sends marketing postcards on a monthly basis to this list.  Past buyer clients receive a card on their home purchase anniversary.  I stay in close contact with my sphere via social media such as Facebook and LinkedIn as well as in more old traditional ways such as connecting with them while about town, at parties, club and community events. On a consistent basis, I reach out to people and pay particularly close attention to life transitions, especially those known to precipitate a move.  For birthdays and other milestones that we keep information on in the database, I send cards for those occasions.  In these and countless other ways I proactively and consistently seek to both stay in touch with these folks as well as market my value proposition as an agent. For over 15 years as a successful and top producing real estate agent, this is how I have been mining my database that has grown to be over 5,000 contacts.  I track and manage this database inside my CRM WiseAgent that has predictive analytics powered by Revaluate.

Revaluate has taken prospecting for motivated leads to an entirely new level for me. Revaluate works.

A database of 5,000 is truly a databank, it’s a gold mine of information.  Yet so large, it’s challenging at best to reach out and touch at the time it will be most effective. Revaluate works! As people in my own database engage in activities that are known predictors of making a move, Revaluate delivers to me this intelligence so that I contact these folks when they are most likely to require the services of a real estate agent.  These are not random leads off the internet, these are actually people in my database that already know me and have a high probability of engaging my services. I strongly recommend that you incorporate Revaluate into your prospecting and marketing to achieve success at a higher level in your business.

Use Revaluate to identify motivated leads in your OWN network to achieve a higher level of success in your business.

Karen Briscoe bio:

Karen is the author of “Real Estate Success in 5 Minutes a Day”. Further, she is a contributing author to real estate media outlets INMAN and Real Trends. Her book has been featured in INMAN as “must read” for 2017 and it consistently ranks in the top 1% of books in its category on Amazon.  

Briscoe is principal owner of the Huckaby Briscoe Conroy Group (HBC) with Keller Williams, located in McLean, Virginia, her current residence. The HBC Group has been recognized by The Wall Street Journal as one of the 250 Top Realtor® teams in the United States. Further, the team has ranked in the top one-hundred teams with Keller Williams International every year since 2009, when the group joined KW.
Karen regularly speaks on a national and local level on topics from her book the “Best of 5 Minute Success.” Further she is the host of the weekly “5 Minute Success” podcast which has an amazing array of guests who achieve success at a high level in business and life, including Chris Drayer with Revaluate.   Karen also is a frequent guest on other podcasts that focus on entrepreneurial, success and motivation, as well as real estate related topics.  

Reach out to Karen at HBCGroupKW.com and [email protected], 703-734-0192.