6 Tips to Grow Your Influence with Marci James of Realtor.com

by Chris Drayer · August 27, 2019

The Real Estate and Mortgage industry is fragmented into many companies, each with sub brands or co brands each with different and unique mixed messages. There’s a lot of noise. Who should we listen to? Who is really influential? It’s very confusing even for influential industry insiders, let alone consumers.

We are all looking for either a way to shine thru the fog or looking for that spotlight for guidance.

Increasingly, brands are spending more on ads and investing more in grassroots marketing to demystify and build brand recognition and equity. They are leveraging a key role that gives away tools, data, advice and education. These brand ambassadors have unlimited klout and help thousands of people daily. These are our industry’s influential leaders.

I’m privileged to have known and worked in the same circles with Marci James for around 15 years and I’ve seen her working hard while growing her voice. She has built a very high quality reputation in the industry and holds tremendous influence. This asset is leveraged for her work, as the Brand Ambassador and Director of Social Outreach at Realtor.com. We were fortunate to have her present “Tips & Tricks to Grow Your Influence” from the Revaluate Stage at NAR.

Marci taught that in order to gain market share or voice in your company or in the industry, it’s important to make influence a priority. She advocates 15 min a day focused on influence building – and that seems like a very small amount of time considering the potential.

If you want to affect change, you need to learn how to influence people’s opinions. To do so, you ought to become more influential – credibility and influence leads to getting your voice heard.

Influence can help no matter your role:

-Sales: Assist in growing your monthly numbers

-Entrepreneur: Aid in defining product, attracting relationships

-Back Office: Help you shine in your company (help you move up)

-Recruiter: Leverage your message to find more/better prospects

In just about any role if you want to advance you need to gain influence. Here are Marci’s top 6 methods for gaining influence.

6 Influential Tips :

-Find and Follow other influencers

-Guest Blog

-Attend Industry Conferences

-Speak on stage!

-Join local committees and boards

-Active social media presence

Realtor.com and Marci practice what they preach. So a good first step is to connect with them (and Revaluate too while you are at it) on social sites.

Enjoy and engage!