Lab Coat Agents Odd Review on Revaluate

Lab Coat Agents loves looking at and discussing technology, leads, artificial intelligence, big data, predictive analytics, prospecting tools, and SAAS tools for mortgage and real estate folks. They started as a Facebook group a few years back, and now it’s grown to over 112,000 – the largest and most active real estate and mortgage group on FB.

“Lab Coat Agents is a group of real estate agents, brokers, vendors, speakers, industry insiders, leaders, and experts collaborating together to create the best systems for maximizing lead generation & lead conversion, sharing tips and techniques to grow your business, and discussing the latest tech to help leverage your time. But above all, mindset and culture. We are here to “Explore the science of real estate.” – From the LCA FB page.

Due to it’s size – it’s gained serious credibility, landing its founders on stages at industry events across the country. What they say can move mountains, and with that power they sometimes take on marketing relationships to endorse products. (Revaluate does not have a relationship with LCA)

Yesterday, LCA wrote a post where they listed 5 top real estate/mortgage tools that you can leverage to help streamline the process of collecting data and making connections.

Lab Coat Agents suggested leveraging Revaluate to predict when someone will move.

Nick and Tristan, founders of Lab Coat Agents

That’s very kind of LCA to include Revaluate in such a short list, and we appreciate the organic endorsement!

However, in the post, they also referred to Revaluate as a CRM – and thats odd, because, to clarify, Revaluate is not a CRM.

We’ve been asked more than a million times to become a CRM (thats a very slight exaggeration) yet that is not our intent nor plan.

Most folks know that CRM stands for customer relationship management. This is a technology for managing all your company’s relationships and interactions with customers and potential customers. The key here is “all interactions”. CRM’s allow you to track and take notes on emails, phone calls, texts that you have with a client.

Revaluate integrates with such systems all day long. In fact, thats one of our key differentiators. We “play nice with others” and actually, the vast majority of our clients use an integration with a CRM or via our API.

In fact, several of our CRM partners are listed here: http://revaluate.com/integrations

Our data is powerful – but not if its never put to use. We’ve found that when Revaluate is plugged into a quality CRM, it multiplies the value we bring to the table – allowing the efficiencies to work both in marketing and in sales.

Rather than morphing into a CRM, Revaluate is focused on scoring prospects for you, and is committed to further improving our previously documented success.