Exclusive Real Estate AI Lead Gen Tips and Tricks from the RATE Aristocrats

RATE is elite. It’s the club that few folks know of, and that’s by design, due to its exclusivity. They are like the Guardians of the Galaxy but for real estate AI lead gen.

RATE stands for Radio And Television Experts, and there is a RATE member in each of the top 150 (or so) markets in the US. But there is only one – they have geographic exclusivity for their MSA (metropolitan statistical area). It’s Elite members are at the top of their game, and include names like Eric Hatch, Brandon Brittingham, Brian Burds, Misty Soldwisch and Heather Scander Newton. (4 of those 5 Revaluate Real Estate Lead Gen Clients)

They specialize in utilizing billboards, TV and Radio advertising and earned media. Many had much success including the very powerful jingle as part of their lead gen – some written by Nashville musicians we met like members of Rascal Flats and Lady Antebellum who preformed for us in a private concert.

Brian Burds took the stage along with the new CEO of Sierra Interactive Peter Maglathlin to discuss the future of the CRM. As both are Revaluate clients, and Revaluate is integrated in Sierra, so it made sense when they leaned into the power of AI for automating tasks to make teams much more efficient. They agreed that the path forward is not renting a database (buying leads from portals) but that owning your database and working your large database is the more financially beneficial process.

Brian also said that Revaluate works well when paired with Remine Data. “Revaluate is personal, and Remine is property” they complement each other nicely.

Here’s a highlight video of the Real estate CRM AI powered real estate lead gen conversation.

Tom Ferry spent a whole morning on stage – and the room was packed wall to wall. No one stepped out for a bathroom break or to take a call – they (including me) hung on his words. Tom deviated from his typical lead gen schtick (for the most part) and shared a few gems to this intellectual audience about how he grew his business. I was impressed to see his revenue last year was north of $80M. Well done Tom.

Some of his suggestions on growth included:
-Tom Asked “Are you building a scalable business? You can’t scale by yourself. If you are still doing the same work a year from now, you didn’t scale.”
-Build your business around videos

-47 second videos are the optimum length for short form

-Don’t strive for perfection, be real

-Videos convert over time. Viewers call, and automatically trust you (if you are authentic)

Tom also brought up a very cool idea that will have a huge impact on how teams and brokers run their business – one that Revaluate has built, but not yet launched. ( But, we are not ready to launch… so more on that soon. Sorry – not sorry for the tease

The event was held in Nashville at the massive Gaylord next to Opryland. The air outside was pleasant – yet the air conditioner was broken the whole time – making the room thick, muggy and uncomfortable. Box fans were set up inside the ballroom yet offered little relief. It was very janky and muggy. However the high level of content on stage kept folks stuck to their seats for the most part. Meals were served to the attendees and they hosted a fantastic private concert on Tuesday evening. I really enjoyed the event and am looking forward to attending again next year.
If you use a quality CRM, they probably already have Revaluate integrated as an option. (we have more than 18 integrations and counting) To see if you can be integrated or to learn more, reach out to our team.