What Is an AVM and Why It’s Powering the Next Wave of Real Estate Marketing

Perhaps you’ve seen the acronym AVM floating around the industry. It stands for Automated Valuation Model — and while it sounds like something that might require a Ph.D. in data science, the idea is simple: it’s an algorithm that estimates a property’s value automatically using public records, recent sales, market trends, and even neighborhood characteristics.

Zillow made it famous with the Zestimate, but AVMs have actually been around longer than the iPhone or the word “proptech.” They started as tools for lenders and analysts, evolved into a consumer curiosity, and now — thanks to automation and data accuracy — they’ve become one of the most effective ways to start conversations with homeowners.

From Curiosity to Conversation

At Revaluate, we’ve built a better way to harness the AVM. Instead of sending valuations only to past clients (too few people), or blasting your entire database (high risk of spam reports and unsubscribe clicks), we deliver you-branded AVM emails only to homeowners who are statistically likely to move.

The result? A personalized experience that lands in the right inbox at the right time — complete with a custom website about their home.

And it works: our agents are seeing average open rates north of 50%. Half of recipients are opening and engaging because it taps into the question everyone secretly asks themselves: “What’s my home worth in this market?”

It’s the perfect way to stay top of mind while homeowners quietly move through the “thinking about it” stage. Every open, every click, every valuation request is a little digital hand-raise that says, “I might be ready soon” and a reminder to you that they are seeing your brand.

When Curiosity Turns Into Opportunity

When a homeowner clicks to request a custom valuation, that’s your cue. It’s not just another lead form — it’s an invitation. They’ve cracked the door open to talk about their home, their plans, and your expertise as an agent.

That’s where the magic happens: turning an automated valuation into a genuine human connection — and ultimately, a listing. At the end of the day, algorithms don’t sell homes. You do. We just make sure you’re talking to the right people at the right time.

Ready to learn more and see a demo? Grab a time that works well for you from the audit page here.