How to Avoid SPAM, $50k Fines and Blacklists and Still Lead Gen

The Titanic has already hit the iceberg, and yet we sit casually sipping wine with friends, oblivious to the disaster that is unfolding below the waterline. Unless we act now, your real estate lead gen marketing delivery will sink to a watery grave.

A bit dramatic? Perhaps, but it illustrates the significance of the government mandated changes to marketing that are now the new law. The FCC is cracking down on irritating emails and phone calls because You, Me and the general public HATES SPAM. You simply need to make a move and learn how to avoid spam.

There is a sliver liner here. The Good news, is that you will soon get much less spam in your own email.

The shocking headline is that there is a new $50,000 per email fine for can spam violations will be starting in April. And worse, it’s per instance. As an example, if you are caught sending 100 emails, thats a $5,000,000 fine.
This new regulation took effect 2/1/24 and is only now stating to ramp up. You will see it in your databases and emails as soon as next month. In March more of your emails will be going to spam, or blocked in april, an estimated 50% of emails sent will be failed, and in May even more will fail, perhaps up to 85%.

Every email you send will be “audited” by email providers. If you score poorly, you will be black listed. Emails with no responses, will score poorly. Emails with bounces will score poorly. Spam reports …. well they will get you on the spam list. Poor open rates, lack of clicks .. it all leads to poor scores, and then you will get black listed.
To save yourself, you must send better content to a better list of people that gets better interactions.

How to Avoid Spam: DIY Advice, Tips and Tricks

How to avoid spam, fines and blacklists here are a few tips from our Spam expert.
-Stop spamming people. Seriously – if you think it may resemble spam, it is.
-Stop sending to bulk lists of people who have no relationship to you.
-Don’t use full images or image templates in emails rather than text. (txt + images are ok) Because spammers hide phishing links behind full images, so they are no longer useful.
-Unsubscribe is like a gift to you. Ensure that you have an unsubscribe link at the bottom of your email to avoid spam reports.
-Your competition will visit the FCC website and fill out the application to include the details of the offending company
-Spam filters look for the “$” symbol, “Get it now” or “Loan” type subject lines of emails. Avoid these spam trigger words that will damage your domain.
-If you have your prospects work email addresses, verify your database every 3 months to avoid issues

Hire A Professional

If you lack a marketing manager who is taking care of your Email DNS records and tracking spam, hire some outside help, like Alex Shakhov at https://sh.consulting. SH charges $900 for an audit where they make changes and recommendations specifically for you that will help reduce the risk of a violation. There’s a huge Cost / risk benefit. $900 fee vs millions in fines. (Revaluate does not have a financial relationship for this recommendation)

Alex Shakhov is a renowned expert in email security, deliverability, and compliance, with a proven track record of aligning email infrastructures with servers to mitigate spam filtering. His over ten years of experience in the tech industry, including consultancy roles in industry-leading tech companies has given him exceptional expertise in email technologies.

At SH Consulting, Alex employs his expertise to assist solo agents, real estate teams, and brokerages in mastering email regulations and enhancing their email security and deliverability. His dedication to innovative strategies and client achievements has led to significant improvements in email optimization, showcasing the real-world effectiveness of his approach.

Motivated by the conviction that reliable email communication is essential, Alex is committed to preventing emails from being unjustly marked as spam. This passion fuels his methodology, resulting in clear benefits for his clients and enhancing the security and efficiency of email communication across the board.

Next Steps

Ensure your emails remain compliant, secure, and efficient, and your marketing campaigns always reach the inbox. Contact Alex today for an expert audit and optimization of your email systems.