AVM Marketing for Real Estate Agents Is Now Live

After months of testing with a small group of agents and teams, I’m excited to share that AVM marketing is now live for both existing Revaluate clients and new customers.

Here’s the scoop. With the Beta, our objective was straightforward:
We would use automated valuation models (AVMs) to activate an agent’s existing database, automatically creating relevant, timely reasons for homeowners to re-engage.

Contacts in the agents database / CRM had to meet these 3 criteria:

-VALID physical address
-ELEVATED Revaluate Score (Thats the Smart Signal!)
-UNBOUNCE Checked Email

The outcome was consistent across every tester.
Within the first month, agents generated inbound hand-raises for customized home valuation reports directly from people already in their CRM.

These were not cold leads.
They were existing relationships restarting conversations.

What Is AVM Marketing in Real Estate?

AVM marketing or Smart Signal Marketing uses automated valuation models to deliver personalized home value insights to homeowners at scale. Instead of relying on manual CMAs or one-off outreach, agents can automate valuation touchpoints that prompt homeowners to ask for more information.

When done correctly, AVM marketing becomes a form of real estate database marketing—one that surfaces seller intent without guessing who might be thinking about a move.

How Agents Are Using AVM Marketing Today

During the beta, agents adopted AVM marketing in very different ways, depending on how they prefer to sell. Two clear patterns emerged.

The High-Touch, In-Person Approach

Some agents treated valuation hand-raises as a reason to schedule a home visit. They walked the property, reviewed the automated valuation together, and used that moment to discuss equity, timing, and potential next steps.

This approach aligned naturally with agents who favor relationship-driven, in-person conversations.

The CMA-First, Permission-Based Approach

Other agents sent a digital CMA informed by the AVM, followed by a simple question:
“Would you like me to add more detail or walk you through this?”

This worked well for agents who prefer structured follow-up and allowing the homeowner to control the pace of engagement.

Both approaches generated results (conversations).
Neither required changing the agent’s sales style.

Two Sales Styles, One Valuation System

One of the most important takeaways from the beta was that AVM marketing is not a script.

It does not dictate how an agent should follow up or convert a lead. Instead, it creates consistent moments where homeowners signal interest by requesting more information about their home’s value.

What happens after that signal is entirely up to the agent.

AVM Marketing Results From Our Beta Group

Every tester saw inbound valuation activity in their first month.

Agents with larger databases generated more valuation requests than those with smaller databases—which is exactly what you’d expect when reach increases. But database size alone did not determine success.

What mattered most was that agents finally had a system for activating existing contacts—without mass emails, cold calls, or guesswork.

These valuation requests became conversation starters:

Led to listing appointments

Re-opened long-term nurture relationships

Reinforced trust and visibility

All of them started with relevance.

Why AVM Marketing Works With Existing Databases

Most agents already have thousands of contacts in their CRM. The challenge has never been access to data, it’s knowing when to engage and why.

AVM marketing solves that problem by pairing automated valuations with homeowner-initiated responses. It works best when paired with a clean, centralized database, but it does not require buying more leads or changing CRMs.

A Quick Reminder

AVM marketing does not replace the agent. These valuation requests are not closings, they are openings. Agents still need to build trust.

Ask good questions

Provide context beyond the numbers

Follow up with care and intention

Technology can surface opportunity. Only you can build trust.

AVM Marketing Is Now Available

With beta testing complete, AVM marketing is now available to both existing Revaluate clients and new users.

If you’ve ever wondered how many listing opportunities are already sitting inside your CRM, find out. Grab a time here.