Your Real Estate Seller Leads are Wearing a Meat Suit

Seller leads are in short supply. Lead Gen has become difficult. The real estate inventory shortage today is unlike anything we’ve seen before. With few exceptions, it’s pretty much the same story all across the country: lower interest rates, rising prices, and post pandemic needs have flooded the market with buyers, but there aren’t any homes for sale. With inventory at historic lows many agents are struggling, panicking and increasing spend on listing lead generation programs to try and make up the difference.

Given the situation its surprising that the seller agents are the lucky ones. Buyer’s agents have it far worse – they are all but hurling themselves off the nearest bridge as offer after offer gets outbid by all cash no inspection buyers.

“So you’d like to sell your home?”

Agents who are waiting for real estate portal seller leads, in the current listing starved climate, are doomed to fail. By the time a homeowner becomes a “lead” through traditional methods it is simply too late. When they click that button to request information they are essentially putting on a suit made of raw meat and jumping into shark infested waters; and those other sharks haven’t eaten in weeks. The seller has no chance and neither do the other agents. The biggest shark will win. Portal lead driven teams and brokerages are in for the fight of their life, unless they start to think outside the box on how to create opportunity.

If you and your team find yourself wanting to control your own destiny – you may be thinking “we’re gonna need a bigger boat”. Reach out to the Revaluate team to learn how to regain control of your market and find real estate seller leads even in shark infested waters.